Drift

The way a system, company or city has been set up, will not always stay connected to an ever-changing world. DRIFT sees these changes as opportunities. In collaboration with their partners they focus on new, better and sustainable solutions.

DRIFT developes transitional theories, shares these with professionals and adapts them into society. That way we immediately benefit from the latest findings and it enables DRIFT researchers to keep working on pressing problems. Together they speed up the transition to a world that does better socially, economically and ecologically

They asked us to create a brand that appeals to wide target audience. From students to academics and professionals. From interested organisations to skeptics.

DRIFT developes transitional theories, shares these with professionals and adapts them into society. That way we immediately benefit from the latest findings and it enables DRIFT researchers to keep working on pressing problems. Together they speed up the transition to a world that does better socially, economically and ecologically

They asked us to create a brand that appeals to wide target audience. From students to academics and professionals. From interested organisations to skeptics
We came up with a brand concept that, just like DRIFT, companies and partners it works with, is always ‘in transition.’ DRIFT is ‘for transition’ and that’s the interchangeable pay off. Changeable with the branches: ‘knowledge for transition,’ ‘action for transition,’ ‘education for transition,’ ‘podium for transition’ and last but not least ‘people for transition.’

The identity is flexible but tight. Just like the pay off, the identity has a foundation which can be adapted by the different themes of DRIFT. The base is black/white and gets another colour scheme with every other branch. Themes like ‘Governance & Politics’ or ‘circularity’ have their own symbol. Through these colours and symbols, it’ll be easier to navigate yourself within the complex organisation and information. published material like magazines are easier to recognize as well.

Friends for Brands hasn’t just developed a broadly applicable identity, but also a successful online platform. A platform which showcases everything drift researches and where its complex issues are made accessibele for the public. You’ll find finished and running projects, articles with theorists and interesting whitepapers.

The platform is designed so a visitor is always moving. You start with general information about projects, which will lead you to downloadable related papers, profiles of involved academics or DRIFT course. With the belief of sharing knowledge and transparancy, the site has no dead ends.