A very accessible (non-sporty!) approach and communication strategy make it as easy as possible to help people be active. We engage with Schiedam residents, helping them do easy exercises using benches in the park or traffic lights in the city.
All the information about physical activity, such as locations and exercise coaches, is gathered on an easily accessible online platform so everyone can find it! And for the older residents who aren’t online, all the details are also available offline in community- and health centers.