NLvoorElkaar.nl is a national platform, but also the backbone of a set of local platforms with the same branding. We developed a strategy and rebranding campaign which was used for the umbrella brand and the subbrands. The concept ‘Helping makes you happy’ is a catchy way to show that volunteer work is beneficial to everyone.
The slogan was used as the basis for a new identity, online environment, cross-media activation and long-running social media campaign. Following a successful launch in Rotterdam, 17,000 volunteers signed up. The campaign has now been rolled out in other municipalities across the country, leading to partnerships with brands like Ben&Jerry’s and Young Capital. Want to get happy? Sign up now!
