Bouwkeet • Friends for Brands • Brand Activation


New identity for a social makerspace in Rotterdam

Bouwkeet is a social makerspace for children from the Bospolder-Tussendijken area in Rotterdam. Here they can learn how to make almost anything. From sportswear in a textile workshop till sturdy furniture in the wood and metal workshops. You can even learn how to program your mobile phone.

Under the supervision of other residents, the children learn ‘soft skills’, such as cooperation and creativity, and ‘hard skills’, such as welding, sawing or sewing. Children from this neighborhood do not automatically learn these skills, but they are desperately needed to succeed in our society.

Bouwkeet wanted to get a clear picture of who they are and what they stand for. We helped Bouwkeet with a new positioning and a new identity. Under the admonition ‘Go make it!’ we developed a new website, a new program booklet and various other resources.