Under the supervision of other residents, the children learn ‘soft skills’, such as cooperation and creativity, and ‘hard skills’, such as welding, sawing or sewing. Children from this neighborhood do not automatically learn these skills, but they are desperately needed to succeed in our society.
Bouwkeet wanted to get a clear picture of who they are and what they stand for. We helped Bouwkeet with a new positioning and a new identity. Under the admonition ‘Go make it!’ we developed a new website, a new program booklet and various other resources.
