In collaboration with the Rotterdam Circulair team, we developed a renewed brand strategy and visual identity. A series of co-creation sessions led to a simple, strong, and widely embraced core concept: “Creating More with Less.” This concept encapsulates the essence of Rotterdam Circular and has been applied across all aspects of the initiative.
The visual identity is built on a small set of basic shapes, which also form the logo, offering endless possibilities for variation. Whether for campaigns, events, or communication materials, the visual style is designed to be both flexible and versatile. By inspiring through both form and communication, we demonstrate how to create more with less—benefiting everyone involved.
