The museum is responsible for Dutch photographic heritage of the past, present and future. And making this accessible to a wide public. In honor of their 20th anniversary, the museum wanted to celebrate the collection with Rotterdam and the rest of the Netherlands. A festive summer program was developed to invite everyone to come celebrate with them!
Friends for Brands developed a festive campaign for this program in which the Dutch Photo Museum (Nederlands Fotomuseum) is transformed into the Dutch Photo Festival (Nederlands Fotofeest)! The inviting campaign features cheerful colors, confetti and photo garlands that appear in all communications. The garlands are made from different images from the collection that appeal to different target groups, to make sure everyone feels invited to the party! This way everyone is invited to the Dutch Photo Festival!
