At the Bijlmerpark Theater they believe that adding perspectives can only enrich your vision on things. We developed a visual identity around three pillars that are important to the way the theater operates: be present, represent, we present. This new identity presents the theatre, gives stage to content and leaves plenty room for diversity.
As a basic shape we took the hexagon, a shape with multiple sides and various perspectives, loosely inspired by the old architectural plan of the Bijlmer. In each expression you will find variations of the basic form, making it versatile but still forming a unit. This makes the branding flexible to use and just as diverse as the Bijlmerpark Theater itself.