HipHopHuis • Friends for Brands • Brand Activation
Een poster van HipHopHuis. Rakim staat erop


A new foundation for the Dutch home of Hip Hop

HipHopHuis is a hub for creativity and development based on the universal values of hip-hop culture. A breeding ground for hip-hop and black culture and a safe space for people with a bi-cultural background. Everybody, novice, professional, passersby and purists, can enjoy a multidisciplinary program of dance & dj-lessons, community events and the sharing of cultural know-how.

HipHopHuis has grown into a renowned institute that operates nationally and internationally. After 20 years of impact it was time for a new identity that incorporates the strength and values of the ‘golden age of hip-hop’, honors their staying power and at the same time appeals to younger target groups.

HipHopHuis focuses on 3 important pillars; arts, culture & community. By translating these to the 3 H’s and putting them together, a new monogram is created. A strong symbol that fits the acquired iconic status of this ‘home of hip-hop’. We have translated this into a flexible house style with a richness of colour, movement and layering.