Podium Islemunda • Friends for Brands • Brand Activation
Podium Islemunda - poster

Podium Islemunda

A place in the spotlight for real talent from Rotterdam

Podium Islemunda, in the Rotterdam IJsselmonde area, is a theater where you can not only watch performances, but also invites you to participate yourself. It’s a meeting space for professionals, novice makers and the entire neighbourhood. In IJsselmonde everyone knows someone who has been on stage. With a theatre, cinema, studios and cafe, there is always something going on at Islemunda.

To create the perfect branding we worked with the team of Islemunda and people who live in the area. Together we searched for the best combination of the professional and accessible side of Islemunda. One of the most important things to get accross was the fact that Islemunda is a space for co-creation. We developed the brand promise “Je maakt wat mee” which translates to both ‘You can experience something’ and ‘You can help make something’. Encouraging people to come and see something new and inviting them to make something for themselves.

It was important that the people of Islemunda can create their own communication as well. That’s why we designed a visual identity that is very easy to use. With one layer that is locked and making everything around it easily adjustable. You can check it out on the new website we developed for them or see it used in some of the new communication tools like their social media and banners.