Samenwerking • Friends for Brands • Brand Activation


Iedereen woont mee bij Samenwerking.

Samenwerking has been an important housing association in the Rotterdam region for more than 100 years. In Vlaardingen, to be precise. Despite their age, the organization is completely up to date. And after all these years it was time for a new branding that does justice to both their history and the future.

Samenwerking believes that every person deserves a high-quality place to live. And that is what the organization works on each and every day. Together with their tenants, developers, the municipality and everyone else who plays a part in realizing and maintaining social housing. This led to the central concept: “Everyone lives together”.

Based on their old logo, which had the shape of an & sign, we developed a connective ‘loop’ as the new flexible logo for Samenwerking. By using this ‘loop’ in the visual identity, we connect subjects, parties and people who are part of the housing association or are an important stakeholder in it.