Sociaal Advocaten Rotterdam is a law firm specializing in legal analysis, advice, and support, with a mission to make these services accessible and affordable for people with lower incomes. They are also dedicated to promoting justice. The firm is a merger of the former Op Zuid Advocaten and Advokatenkollektief Rotterdam.
Friends for Brands collaborated closely with Sociaal Advocaten Rotterdam to develop a brand identity that aligns with the firm’s passion and mission. The tagline ‘you have a right to it.’ comes to life with the visual style, which plays with ‘correcting’ distorted shapes to symbolize justice.
This concept was extended to a new website that reflects both the firm’s values and its accessibility. This is evident in the user-friendly layout and portrait photos of the lawyers, adding a personal layer.
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