Telling people what they can’t do is never fun and is often annoying. No one likes to welcome a complainer into their own home who is there to tell them to stop lighting a barbecue or putting out the fireplace. In the strategy and concept for the campaign ‘What are you heating up now?’ we played with this.
Rather than telling people to stop making fires, the campaign and website offer alternatives. After intervention, we share examples of how we can still make the warm and cozy fire in these cold times, but with less negative impact!
