Children are curious and should be rewarded for their curiosity. We should stimulate children in their curiosity for other cultures, people and fellow citizens. By creating the street-smart positioning, name and communication strategy for the new permanent exhibition, ‘Superstreet’, we aim for a new generation of visitors for the museum.
The permanent exhibition focuses on children but is open to everyone. It offers a look into the lives of Rotterdammers and stimulates children to be curious and visit their neighbors and fellow locals.
