Children are curious and should be rewarded and not punished for their curiosity. There’s nothing wrong with a healthy interest in other people. By coming up with the positioning, name and communication strategy for the new permanent exhibition, ‘Superstreet’, we are trying to appeal to a whole new generation of museum visitors.
The exhibition will be open to all Rotterdam residents, offering a peek behind the doors of your fellow locals without fear of invading their privacy. The exhibition itself, the campaign around it and the Superstreet school programme encourages all children to take a peek in real life as well by visiting their neighbours. Grown-ups are invited as well!
