International Dance League • Friends for Brands • Brand Activation

International Dance League

Professionalizing urban dance

Urban dance is one of the most popular dance movements today and still, this contemporary genre is not yet operating on the same level as traditional styles such as ballet and modern dance. Dutch Dance League is committed to the professionalization of the scene. They are organizing the very first urban dance competition to create a wider fan base in mainstream dance and to provide serious prizes for dancers.


An original, transparent- and consistent format and brand-new competition has immediately placed the Dutch Dance League at the same level of other professional championships. Dancers and the rest of the community join under the ‘Together We Rise’ banner so they will be taken seriously.

Using a sophisticated impact strategy, identity and campaign plan, the Dutch Dance League is working towards the first Urban Dance competition this year. Get your tickets at