We came up with a communication concept and design to bring this place to life. We transformed ‘Workstation of the South’ into a real ‘station’ where you can take off, think about your next destination or browse around for different possible routes.
To visualize this idea, the location has its own wayfinding inspired by subway lines, where the areas of RataPlan, Rotterdam Inclusief and the municipality of Rotterdam are all found by following different ‘tracks’. Each partner is represented by a different line color. This way it is clear to visitors where they need to be to move forward!
