To bring the technical side of the plan to life for the layman, we developed a simple language of words and icons. This is a communications toolkit that the project employees can use themselves on the job. The financial kickstart came from an online platform and crowdfunding campaign that presented clear facts and figures. Within a year after we got involved, The Ocean Cleanup had grown from a crazy idea by two ambitious, young students to an organization of over 100 volunteers and more than enough resources to actually begin filtering the plastic out of the oceans.
The Ocean Cleanup launched the approach with a major expedition of 30 ships sailing straight through the Great Pacific Garbage Patch, conducting research and collecting data. Using the Survey app we developed, the ships mapped out and reported on where the plastic pollution was the most severe. Through this app it was clear to us exactly where the cleanup should start. At present, the cleanup is in full swing. Wondering where we’re at now? Visit TheOceanCleanup.Com to find out.
