Rotterdam Festivals organises ‘Zomer op Zuid’ and asked us to take care of the branding of this thrilling program. We got to work based on input from a strategic session with important stakeholders and a co-creation session with a group of participating makers. This led to a summery campaign style that focuses on the ‘sparkle’ that you can find in the South.
But it does not stop with branding. The branding is translated to a wide campaign in the city as well as online. In addition, we developed a handy toolkit, which the participating program partners can also use themselves! In this way, they all become each other’s ambassadors and they also contribute to reaching a large number of potential visitors of Zomer op Zuid. Together we invite all people to come and experience summer in the South!