The longterm campaign ‘Power for Rotterdam!’ activates a multitude of target groups all at once. Home owners, people who rent, companies, landlords, owners associations… they are all somehow related to buildings they can (help) take care off. And in return, the municipality offers every one of them advice and financial support to increase the sustainability of their property. You can find all possible options on their new platform; duurzaam010.nl
‘Power for Rotterdam!’ focusses on celebrating our vibrant city and showing that we all have our (small or big) part to play in keeping the city powerful. Next to an ‘empowering’ video and radio commercial that connects all of the target groups, we developed different ‘mini campaigns’ that connect and activate the seperate groups on relevant actions.